Say hello to Mr Amitabh Bachchan with Alexa

For decades now, technology has given us the power to do things we could only imagine. With Artificial intelligence coming in, we saw miracles happening. Many companies have provided us with the AI interface to make our lives easier and more entertaining. One prominent name that comes to mind is Amazon. With its devices like Fire TV Stick, other third-party phones, headphones, Bluetooth speakers, TVs, watches, and Amazon Echo, Amazon has introduced us to a world of wonders.  

Amazon Echo has a splendid market in India. India is a growing nation with ample purchasing power which makes it a key contributor to the success of many businesses. Hence, it becomes imperative for companies to make sure they cater to the needs and requirements of our country. It would be incorrect to say this holds not just to the products and services but also the emotion of Indian customers.  

With this in mind, Amazon is coming up with a new feature, or should we say a new Voice interface. This time with none other than the legendary actor Amitabh Bachchan. He has been a household name in India for over a decade now. People from all genre cherish his voice. In a market catering to more than 1.3 billion people, getting an interface with the voice of such a familiar yet popular celebrity is a well-thought move. 

Before Bachchan, Amazon partnered with actor Samuel L. Jackson for a similar interface. But, that was limited to the US market only. We can expect the same with Mr Bachchan's voice too. Maybe, it will be made available to cater to the Indian market specifically.  

We will be able to choose Mr Bachchan's voice by purchasing it. As of now, we believe the interface is available only in Hindi, but, in time, it could add on the English language as well. For now, if you wish to get a pre-feel of his mesmerising voice, you may try saying this to your Alexa-enabled devices “Alexa, say hello to Mr Amitabh Bachchan.” 

This feature will get launched in 2021.